Since New York has a large Irish population, it seems appropriate to raise a glass to the Giants right now.
Because they’ve found a way to make a move that will be popular among their customers, critically acclaimed, and probably not have all that much impact on their bottom line.
The team announced that they were cutting the prices of preseason games to half (HALF, YOU HEAR) the price of regular season tickets.
Of course, they’re also raising the price of regular season tickets, from $10 to $20 per game for non-club tickets, and from $15 to $25 per game for club tickets.
According to Paul Schwartz of the New York Post, the team says the “adjustments” of the pricing plan will create a net reduction in costs to their season ticket holders from last season.
Well, that’s outstanding. Preseason football has been a disaster for years, and the price of preseason tickets has been too #$^@#$& high for years (and Kurt Russell, Marshall Lucky and the boys from New Deal Used Cars should treat them as such).
Of course, no one in the NFL got as rich as they are by giving away money, so the Giants have doubtless found some ways to “enhance revenues” elsewhere.
But at least they found a way to make swallowing the preseason a little more palatable.
