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Market for 49ers tickets and PSLs is “plummeting”

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People tour the new Levi’s Stadium which will be home to the San Francisco 49er’s football team in Santa Clara, California, U.S., on Wednesday, Aug 13, 2014. Photographer: David Paul Morris/Bloomberg

David Paul Morris

The 49ers once again are proving that winning draws fans to the games, and that losing drives them away.

According to C.W. Nevius of the San Francisco Chronicle (via SportsBusiness Daily), the market for tickets and Personal Seat Licenses has been “plummeting.”

Currently, a total of 1,825 PSLs (consisting of 4,601 seats) are available, with dozens priced below market value. When the new stadium opened, tickets were completely sold out and a waiting list existed for PSLs and season tickets.

Per the report, some fans that financed their PSL purchases over 10 years are thinking about “stopping payments and walking away.” While the 49ers would have the right to enforce the PSL payments, Nevius raises a great question: What would the 49ers do if a large number of PSL holders simultaneously walk away? Sue all of them?

Regardless, things are looking suddenly ordinary for an organization that, not long ago, was moving back toward elite status.