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NFL fines Bud Adams $250,000

The NFL has fined Tennessee Titans owner Bud Adams $250,000 for flipping a double bird during Sunday’s game against the Buffalo Bills.

The fine is a swift and decisive action by the league that misconduct won’t be tolerated, whether it’s players on the field or owners in luxury boxes.

Adams apologized, and he indicated that he knew a fine was coming.

“I need to apologize for my actions yesterday near the end of the game,” Adams said. “I got caught up in the excitement of a great day, but I do realize that those types of things shouldn’t happen. I need to specifically apologize to the Bills, their fans, our fans and the NFL. I obviously have a great deal of respect for Ralph Wilson and the history we have shared. I also understand there will probably be league discipline for my actions and I will accept those.”

NFL Commissioner Roger Goodell told Adams of the fine today. Goodell was at the game and sat with Adams for part of it but was reportedly sitting in the stands among the fans at the time that Adams flipped the birds.