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Coyotes hire new ad agency

Coyotes score

The Coyotes have hired a new ad agency, reports Phoenix Business Journal.

Scottsdale-based Anderson Advertising and Public Relations will replace the club’s old agency, Minneapolis-based Fallon.

“Coming off the deepest playoff run in franchise history, the Coyotes seem poised for even greater success and we’re glad to be a small part of this momentum,” Anderson creative director Jason Gonzalez told PBJ. “We’re looking forward to breathing a new sense of creativity into the Coyotes brand that showcases just what a unique, energized organization it really is.”

Of note, Anderson has already worked with Coyotes captain Shane Doan.

Here we see an advertisement the agency produced for Desert Schools Federal Credit Union in which Doan needlessly and violently checks a defenseless man from behind into an ATM machine: