NBC Olympics wins 5 Olympic Golden Rings awards
NBC Olympics won five Olympic Golden Rings awards, given biennially by the International Olympic Committee for excellence in Olympic broadcasting.
NBC Olympics won gold for Best Olympic Program, Best Olympic Feature and Best Digital Offering of the Sochi 2014 Winter Games.
It also won silver for Best Olympic Athlete Profile and Best On-Air Promotion.
Clips from countries around the world were judged by an international jury.
The awards were presented at the IOC’s session in Monaco on Monday.From NBC Sports Group:
Best Olympic Program: NBC Olympics presented a Winter Olympics-record 18 days of programming, which featured an unprecedented 1,500+ hours of multiplatform coverage on the NBC broadcast network, four cable channels (NBCSN, CNBC, MSNBC and USA Network), NBCOlympics.com, and the NBC Sports Live Extra and NBC Olympics Highlights and Results
Best Olympic Feature: “Winter’s Theatre” opened NBC’s coverage of the Sochi Olympic Games. Voiced by Emmy Award-winning and Golden Globe-winning actor Peter Dinklage, the tease welcomed the audience to the Games, and introduced them to the history and culture of Russia.
Best Digital Offering: NBC Sports Group’s digital platforms amassed nearly 62 million unique users (61.8 million) – a record for a Winter Olympics and topping the 2010 Vancouver Games by 29% — and more than tripled the hours of video consumption for Vancouver. The USA-Canada Men’s Semifinal Hockey stream amassed over 2.1 million viewers.
NBC Olympics also won two silver awards: Best Olympic Athlete Profile for its feature on Canadian freestyle skier and two-time Olympic gold medalist Alex Bilodeau and his brother Frederic, and; Best On-Air Promotion for NBCUniversal’s Symphony initiative, which leverages the company’s promotional resources to drive awareness to key events.
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