Sheffield Wednesday has decided to offer a “completely innovative” season ticket that will guarantee the holder at least 10 years of tickets after the club’s next Premier League promotion.
Costing as low as $5,950, the ticket will start next season and be guaranteed indefinitely - and a minimum of 15 years - until 10 years after the club’s next promotion to the Premier League. The longer the club goes without Premier League promotion, the longer the ticket is good for.
The lowest 10-year ticket will cost $8,370, seated in the Hillsborough Kop, located behind the goal. The most expensive seats are located in the laterally situated South Stand.
Despite the “10-year season ticket” name, the club confirmed that the ticket will remain valid for a minimum of 15 years, even if the club is promoted within the next five years. Sheffield Wednesday currently sits sixth in the Championship table, with a chance to get promoted via the playoff.
“There is no maximum to the numbers of years outside the Premier League,” the club announcement said. “For example, if we achieve promotion in 15 years, those first 15 years are free and then the 10 years start to count down.”
Finally, the seats also have flexibility. Fans will be able to sell the tickets back for a pro-rated amount, and they can also transfer the tickets permanently to an individual validated by the club. The tickets would also be valid if the current owner, Dejphon Chansiri, sells the club down the road.