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# Louisville basketball players three times more valuable than Texas football players

Every once in a while you’ll see studies come out that estimate the value of collegiate athletes to the program that they are a part of, and Business Insider did exactly that this week.

The way they broke it down was to take the total revenue generated by a school’s football program and multiply it by 47%, the minimum value that NFL players must receive of the league’s total revenue. Then, BI divided that number by 85, the number of scholarships that a football team is allowed.

Voila!

You have the average value of a college football player. Tops on their list? Texas, who checks in at \$578,000 per player.

Now, this study isn’t exactly precise and the math isn’t all that in-depth -- it doesn’t take Albert Einstein to tell you that the players on that Texas roster have a different market values -- but it’s a good way to start the argument.

The reason I bring that up is a note that Rush The Court made this morning. Using that same formula, college basketball players have significantly more value that college football players:

Louisville‘s hoops revenue of \$42.4 million in 2012 is divided in half given the NBA’s rough 50/50 split with the players, leaving \$21.2 million to be split 13 ways. The result: a Cardinals’ basketball player is worth \$1.63 million to the university (if you buy into this methodology). This is the mistake that many of these gridiron-centric analyses don’t realize — while it’s definitely true that football provides more aggregate revenue to the schools, the players in college basketball are individually much more valuable.