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Wisconsin, Under Armour agree to ten-year deal

Barry Alvarez

Barry Alvarez


A move many expected to take place finally became official Friday, as the University of Wisconsin announced that they’ve agreed to a ten-year partnership with footwear and apparel provider Under Armour. The deal will go into effect July 1, 2016, ending what had been a partnership of more than a decade between the school and adidas.

Wisconsin joins Maryland, the alma mater of Under Armour founder Kevin Plank, and Northwestern as Big Ten schools with agreements with the apparel provider. And they’re also the second conference member to announce a move away from adidas this year, with Michigan agreeing to terms with Jordan Brand in July.

According to the release Wisconsin’s deal with Under Armour is valued at $96 million over the ten-year period, and there’s also $4.5 million to be made in royalties as well.

“I am absolutely thrilled about our new partnership with Under Armour,” Wisconsin athletic director Barry Alvarez said in the release. “Kevin Plank and his team have established a brand that fits perfectly with the Wisconsin athletics story and culture. Our primary focus at Wisconsin is, of course, our student-athletes, and Under Armour’s passion and commitment to high quality and innovation will benefit our student-athletes for years to come.

“Our entire department is looking forward to a long and mutually productive relationship with the Under Armour team.”