Baseball is in The Best Shape of its Life. And isn’t dying, you guys.
It’s quite a treat that I get to use my two favorite cliches in one headline, but it’s pretty apt!
An expert they quote says that baseball will catch the NFL in terms of revenue sometime in the next two to three seasons due to the highly-lucrative MLBAB digital business and the growth of regional sports networks.
Of course, this is just financial, and that’s just part of the equation. No one is suggesting that baseball will eclipse the NFL in popularity. Indeed, it’d be folly to suggest such a thing. And obviously baseball has a lot of challenges ahead, such as appealing more to younger demographics and ensuring that it does not put too many eggs in the cable TV basket.
But many will, despite the data, suggest that baseball is somehow in trouble when the ratings for some random playoff game falls short of a “Big Bang Theory” re-run. That’s just how life works.