Cardinals, Fox Sports Midwest sign a billion dollar TV deal
The Cardinals win all the time, get great TV ratings and sell gobs of tickets. Now the rich are getting richer. From the St. Louis Post-Dispatch:
The deal will close to double what the Cards get for local broadcast rights as of now. The Post-Dispatch reports that it’ll jump from $35 million to close to $60 million and then escalate with inflation after that. It’s part of an overall trend in baseball, as multiple teams have signed rights deals in recent years over the $1 billion mark.
Of course there’s more to this deal, as there is reportedly a signing bonus involved and that stake in the network will be valuable as well.