Axalta, Hendrick Motorsports extend relationship though 2022
Axalta and Hendrick Motorsports announced a four-year extension of their relationship through 2022, continuing a 26-year partnership.
Axalta, a supplier of liquid and powder coatings, will serve as a 25-race primary sponsor of Hendrick over the next two years. Axalta will sponsor Alex Bowman (15 races in 2018 and 12 races in 2019) and William Byron (10 races in 2018 and 13 races in 2019).
Schedules for the 2020-2022 seasons will be announced at a later date.
Hendrick’s deal with NAPA was recently extended through 2020.
Axalta, formerly known as DuPont, has been with Hendrick since November 1992 when it sponsored Jeff Gordon in his first Cup start at Atlanta Motor Speedway. Gordon went on to win four Cup titles with Axalta as his primary sponsor.
Last May, Axalta opened a 36,000-square-foot, state-of-the-art Customer Experience Center on the HMS campus outside Charlotte, North Carolina, to enable customers to train and be part of a full racing experience.
“We are so proud of our partnership with Axalta,” said Rick Hendrick in a press release. “Their long-term commitment to our organization and our sport as a whole has been unbelievable. They are constantly innovating and investing to keep the program fresh, enhance the experience for their customers and ultimately drive value for their business. Projects like the Customer Experience Center on our campus are unprecedented and reinforce the strength of our relationship. We’ve worked together for more than a quarter of a century, and I believe it’s just the beginning.”