Skip navigation
Sign up to follow your favorites on all your devices.
Sign up

Bristol Motor Speedway revamps ticket pricing structure, loyalty program


during the Monster Energy NASCAR Cup Series Bass Pro Shops NRA Night Race at Bristol Motor Speedway on August 19, 2017 in Bristol, Tennessee.

Jerry Markland

Bristol Motor Speedway has announced a new ticket pricing structure and a revamped fan loyalty program for its 2018 racing season.

The half-mile track hosts two NASCAR race weekends this season. The first from April 13-15 and then Aug. 15-18.

Entry level ticket pricing was not reduced.

The track is also introducing a Business Acceleration Club aimed at small businesses.

Here are the details.

For All NASCAR Fans:

• Bristol Motor Speedway restructured more than 65 percent of ticket prices within The Last Great Colosseum. The new Speedway pricing structure now features 13 single-day and weekend price points to fit a wide variety of budgets. (In 2017, there were six price points.)

• The new 2018 Speedway pricing structure (introduced in Oct. 2017) features 13 single-day and weekend price points, up from six price points in 2017. Single day tickets start at just $60 for the Food City 500 on Sunday, April 15 and $70 for the Bass Pro Shops NRA Night Race on Saturday, Aug. 18. Fans who purchase tickets prior to the respective race month (April 1 and Aug. 1) will save $10 per ticket across the entire venue.

• Fans purchasing tickets prior to race month (April 1 and Aug. 1) will save $10 per ticket across the entire venue.

• The best value and lowest price is the BMS season ticket starting at $149.

• Season Ticket includes both Monster Energy NASCAR Cup Series races, both NASCAR XFINITY Series races and a free ticket to Bush’s Beans Pole Day in April

• Kids, 12 and under, Season Tickets are $20

For Loyal BMS Guests

• The Speedway’s all-new Bristol REWARDS program replaces, expands and enhances the former iBelong season ticket holder program. Bristol REWARDS is a new tiered incentives program that recognizes loyal guests with varying levels of benefits

• Members of the BMS iBelong program have been automatically enrolled in the new Bristol REWARDS and will receive the same great benefits as always, while 2017 weekend and single-day ticket holders who meet the minimum requirements have also been enrolled

• Guests can use their Bristol REWARDS to obtain pit and drivers meeting passes, invitations to member-only events, special add-on events, savings on concessions, rewards at Food City and much more

For Small Businesses:

• Bristol Motor Speedway is introducing a new Business Acceleration Club – affordable, suite-level amenities, expanded access at one of the nation’s premier sporting complexes, along with an exclusive, private golf package for four at The Virginian, a Bristol-based private community and club that features a Tom Fazio-designed course and participation in select Bristol-based Seat Time Racing School events.

Follow @DanielMcFadin