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DoorDash partnering with Bubba Wallace, Richard Petty Motorsports

Kevin Harvick wins the Consumers Energy 400 a day after winning the Firekeepers Casino 400 at Michigan International Speedway.

Bubba Wallace announced Friday morning on NBC’s “Today” show that DoorDash has signed a multi-year sponsorship deal and will be the primary sponsor on Wallace’s No. 43 for seven races this season, beginning with Sunday’s inaugural Cup race at the Daytona International Speedway road course (3 p.m. ET on NBC). He’ll also be a brand ambassador for DoorDash, the food delivery and takeout company.

The deal fills the remaining races Richard Petty Motorsports had been seeking a primary sponsor.

“This partnership enables us to engage with the racing community through one of the most exciting and forward-thinking athletes in the sport,” Tony Xu, DoorDash chief executive officer and co-founder, said in a statement. “We’re proud to support an ambassador like Bubba with on-track excellence and off-track commitments and values that are so well aligned with ours.”

Said Brian Moffitt, chief executive officer at Richard Petty Motorsports: “From a business perspective, the addition of DoorDash expands our resources, enabling us to build the best team and in turn grow our organization at a pace that will enhance our ability to win races. DoorDash empowers businesses to grow, and this partnership is a direct result of that philosophy.”

Other than Daytona, DoorDash will be the primary sponsor on Wallace’s car for races at Dover, Richmond, Las Vegas, Texas, Martinsville and the season finale at Phoenix.

“These last couple of weeks we’ve announced a lot of new partnerships coming in,” Wallace said on the “Today” show.

Wallace, whose contract with Richard Petty Motorsports expires after this season, did not announce what his plans will be for 2021 on the “Today” show.

This continues a series of announcements by Wallace and the team. Earlier this week, it was announced Columbia Sportswear had signed Wallace to be brand ambassador and that would include sponsorship of his car for the Aug. 23 Cup race at Dover International Speedway. On July 14, Richard Petty Motorsports announced that Cash App had signed a multi-year deal to sponsor the No. 43 car. Cash App will be the primary sponsor on five races this season, including playoff races at Darlington Raceway, Bristol Motor Speedway and Kansas Speedway.

This week also has featured sponsorship announcements for Ryan Newman and Roush Fenway Racing, along with Alex Bowman and Hendrick Motorsports.