Darlington race weekend gets ‘official throwback’ title
It was all but official, but NASCAR has finally put its rubber stamp of approval on the retro weekend at Darlington Raceway.
The Southern 500 race weekend is now “The Official Throwback Weekend of NASCAR” the track announced on Tuesday.
Now it comes with its own official title.
“We have worked closely with NASCAR to ensure that Darlington Raceway now has the exclusive rights to the Official Throwback Weekend of NASCAR for promotions and advertising of our event,” said Kerry Tharp, Darlington Raceway’s president in a press release. “Our return to Labor Day weekend, coupled with the Throwback theme has elevated our event across the entire sport and this move only solidifies that among our fans, race teams, sponsors, broadcast partners and media, among others.”
Darlington, which opened the gates to its 1.366-mile facility in 1950, returned to its traditional Labor Day weekend spot on the schedule in 2015 after a decade of being held in May and April.