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Keselowski, Logano sink teeth into Sharknado roles

SpongeBob SquarePants 400 - Practice

SpongeBob SquarePants 400 - Practice

NASCAR via Getty Images

As a brand ambassador for stock cars, Brad Keselowski has enjoyed promoting NASCAR in unique places and unconventional ways.

His latest foray into moviedom certainly qualifies as both.

In a trailer for the third installment of the campy Sharknado series, Keselowski, clad in his Team Penske firesuit, shouts the tag line for the cult movie as a shark descends in (you guessed it) a tornado.

According to a story, Keselowski and teammate Joey Logano will have cameos in Sharknado 3: Oh Hell No!

This might be uncharted territory for a Sprint Cup star, but it isn’t the first unusual opportunity presented to Keselowski, who appeared last year in an edgy video game about vigilante cybercrime called Watch Dogs. After winning the 2012 championship in NASCAR’s premier series, Keselowski once said he turned down an endorsement deal to change his name to an energy drink shot company for 2013 Daytona 500.

The exposure might seem just as goofy from Sharknado 3, which will make its debut July 22 on the Syfy channel. The 20-second preview (above) was released Wednesday to significant buzz on the Internet; Keselowski appears at around the 13-second mark.