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NASCAR inks deal with Genius Sports to create live betting product

Monster Energy NASCAR Cup Series Food City 500

BRISTOL, TN - APRIL 07: Fans react during the Monster Energy NASCAR Cup Series Food City 500 at Bristol Motor Speedway on April 7, 2019 in Bristol, Tennessee. (Photo by Jared C. Tilton/Getty Images)

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NASCAR announced Friday a multi-year deal with Genius Sports for the company to be the exclusive provider of NASCAR data to licensed sportsbooks. The new agreement is the first step toward creating an advanced live betting product.

“This is exciting for us as a league and as a sport in what we believe we can accomplish,” NASCAR President Steve Phelps said Friday at Dover International Speedway.

This access to NASCAR’s official data will allow Genius Sports to create a real-time gaming platform that provides up-to-the-minute odds and a variety of traditional wagers and prop bets.

“NASCAR fans are some of the most devoted in the world, and we look forward to helping them to create a deeper, more connected experience that is both safe and secure as the business of sports betting continues to evolve in the U.S.,” said Mark Locke, Genius Sports CEO, in a statement. “Furthermore, our global relationships will help bring the excitement of NASCAR racing to new audiences both within the U.S. and in new territories around the world.”

Genius Sports is partnered with the NBA and NCAA and an integrity partner with the Premier League and PGA Tour.