PNC Bank becomes official bank of NASCAR
NASCAR announced Friday it has agreed to a five-year deal with PNC Bank to become the official bank and official wealth management partner of the sport.
PNC Bank will have exclusive status and promotional rights around retail, corporate and private banking across the country and U.S. military bases abroad. The bank will be at key NASCAR races throughout each season to provide financial insights to drivers, teams, tracks and sponsors.
The agreement is PNC Bank’s first with a sports league.
PNC is the latest Fortune 500 company to invest in the sport.
According to NASCAR, more than 1 in 4 Fortune 500 companies invested in NASCAR in 2017 – a seven percent increase year-over-year.