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Anthony Davis trademarks his unibrow. Smart. But weird.

Anthony Davis

Anthony Davis talks to reporters while visiting the New Orleans Hornets, who have the first pick of the June 28th draft, at their practice facility in Westwego, La., Tuesday, June 19, 2012. The Hornets appear increasingly serious about pairing another front-court prospect with the consensus top overall draft choice. (AP Photo/Gerald Herbert)


Anthony Davis is going to be a star.

Well, nothing is ever a sure thing. But as much as you can know a guy is a franchise player, Anthony Davis is going to be one. It’s why he is a lock to be the No. 1 overall pick of the New Orleans Hornets come Thursday night. And that status comes with marketing opportunities galore.

So Davis has trademarked his most prominent feature — his unibrow — reports Darren Rovel at

Davis, known for his connected eyebrows, trademarked the phrases “Fear The Brow” and “Raise The Brow” earlier this month.

“I don’t want anyone to try to grow a unibrow because of me and then try to make money off of it,” Davis told CNBC. “Me and my family decided to trademark it because it’s very u


Shirts with those saying or just a unibrow picture were all over Kentucky last year. Of course, as an amateur, Davis didn’t see of piece of this, only the university and its athletic department did. But sure, the current NCAA amateur system is great.

As a pro, things are different. And you can bet some unibrow marketing ideas are being worked on in the New Orleans Hornets offices right now. Smart money says Friday morning shirts will be available online.

Smart move by Davis.

But dude, it’s still a unibrow. This is all a little weird. And some veterans may still sit on him and shave that thing this season.