The Clippers need a rebrand. Frankly, they needed a rebrand more than a decade ago but when you have the worst owner in pro sports you end up with bad decisions across the board. Or just inaction. I think this tweet from ESPN’s Arash Markazi sums it up perfectly.
The Lakers and Clippers logos are the sports version of opening up McDowell's across the street from McDonald's. pic.twitter.com/18CAUWySov
— Arash Markazi (@ArashMarkazi) April 20, 2015
New Clipper owner Steve Ballmer understands the need for new branding and getting something that differentiates you from the competition (we can debate his success doing that at Microsoft another day). We showed you the other day some leaked images of potential new uniforms — ones that are just unimpressive.
PBT can confirm that a rebranding is planned for this summer. However, what that is going to look like remains up in the air. We hope. The brilliant blog Uniwatch got ahold of some stuff from a presentation shown the Clippers’ staff on the rebrand, including these images.
Two thoughts:
First, that is an upgrade over the current design.
Second, I’m still not blown away.
Is this going to be the Clippers’ design? Depends on who you ask. From Uniwatch:
Markazi heard what I did: Nothing is set in stone yet.
There's no doubt there will be new Clippers uniforms and a re-branding this off-season but I've been told they are still looking at options.
— Arash Markazi (@ArashMarkazi) April 20, 2015
I'm told the presentation of the Clippers' re-branding and new uniforms was made to team employees earlier this season to mixed reviews.
— Arash Markazi (@ArashMarkazi) April 20, 2015
I have yet to see one positive review of the current Clippers re-branding and new uniforms. They know that and I do think that matters.
— Arash Markazi (@ArashMarkazi) April 20, 2015
Let’s hope that the early reviews prompt changes. We’re seeing a new logo coming to Milwaukee that shows you can get mostly positive reviews for a design change, but the Clippers are not there yet.
