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Kyrie Irving misses All-Star media session

Nets star Kyrie Irving

SAN ANTONIO, TX - MARCH 1: Kyrie Irving #11 of the Brooklyn Nets reacts after a shot against the San Antonio Spurs in the second half at AT&T Center on March 1, 2021 in San Antonio, Texas. NOTE TO USER: User expressly acknowledges and agrees that , by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ronald Cortes/Getty Images)

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The NBA is holding an All-Star game in order to make money by promoting the league’s top players to a global audience.

That process includes All-Stars speaking to the media (including many international reporters).

But Nets guard Kyrie Irving skipped his press conference today.

Joe Vardon of The Athletic:

Marc Berman of the New York Post:

Maybe Irving resumed his media boycott. Maybe Irving is upset his (flawed) campaign to change the NBA logo to Kobe Bryant met resistance from NBA commissioner Adam Silver. Maybe Irving had some other excuse, valid or otherwise.

Though Irving has lost benefit of the doubt, he might have had legitimate reasons to miss today’s press conference.

But the NBA has fined players for missing All-Star media events.