League finds way to make bad PR situation worse by killing trade
The only public relations move worse than the league allowing Chris Paul to be traded to the Lakers after a five-month lockout allegedly about “competitive balance” is to have David Stern come in with an iron fist and kill the deal because owners complained.
Well done NBA. Well done indeed.
David Stern and the league painted itself into a corner here by trying to be rational — if we learned one thing from the lockout it is that the NBA owners are not rational.
Stern let Hornets GM Dell Demps try to work out the best deal for his team. After talking to anyone and everyone that called, Demps came up with a three-team deal that would have netted the Hornets Lamar Odom, Luis Scola, Kevin Martin and a draft pick for Paul. That’s not a bad haul — those are guys that can make the team competitive now and be good trade chips going forward as the team will start to rebuild. This was the first move of many in the Hornets rebuilding.
But all some owners saw was Chris Paul going to the Lakers.
We just missed a couple months of the NBA season because Stern was telling us small market owners didn’t want to just keep sending their big stars to big markets like some kind of glorified farm system. “Competitive balance” was the owners’ mantra through this entire labor dispute.
Those owners saw the trade as a black eye and pressured the league to kill it.
What they did was make things worse. And made themselves look foolish in the process.
The league denies this is how things went down, with league spokesman Mike Bass saying the owners never discussed it as a group and the decision to kill the trade was made for “basketball reasons.”
Wrong. Demps made the trade he did for basketball reasons. He looked at about 100 trade options teams put before him and selected (and helped create) the one that he thought helped his team the most. He wanted to trade Paul for basketball reasons — he watched what happened to the Nuggets last year and didn’t want that to happen to his team.
But the league killed the deal anyway. Good luck finding a better one. Or any deal for that matter.
And while we’re at it — this Pau Gasol trade was a bad one, but Pau Gasol for Kwame Brown was OK? Really?
“Competitive balance” was always smokescreen, a myth that could not be obtained by any new Collective Bargaining Agreement. No system can save bad owners from themselves. Put simply, smart management wins in the NBA, and by smart management we mean smart drafting to start. You can win and be profitable in a small market, as San Antonio and Oklahoma City have and are proving, as the Memphis Grizzlies showed us last playoffs.
But the biggest stars will always gravitate toward the brightest lights. Los Angeles, New York and Miami have inherent advantages as a destination that Indianapolis cannot match. Small markets can overcome that, if they are managed well. The Hornets were not for years — thanks again Gorge Shinn! — and now Demps has to clean up the mess.
But the league wouldn’t let him do his job. They listened to whiny owners.
Sports Illustrated’s Richard Deitsch said the league looked like it was run by the Keystone Cops tonight. That sounds about right.