PBT Extra: What are biggest impacts of new, massive NBA television deal?
Even Steve Ballmer thinks this is a lot of money.
The NBA announced its new television deal with ESPN/ABC and Turner/TNT, a deal that will triple the amount of annual television revenue coming into the league — this year the league will get $930 million in television revenue, in two years that jumps to $2.1 billion and goes up from there.
In the latest PBT Extra Jenna Corrado and I discuss why the league can get so much cash, what this will mean for the salary cap, and who is going to benefit the most. LeBron James and Kevin Durant are at the top of that list among players.