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Report: Jordan Brand ending Carmelo Anthony’s signature-shoe line

Melbourne United v Oklahoma City Thunder

OKLAHOMA CITY, OK - OCTOBER 8: Carmelo Anthony #7 of the Oklahoma City Thunder watches game action against Melbourne United during the first half of a NBA preseason game at the Chesapeake Energy Arena on October 8, 2017 in Oklahoma City, Oklahoma. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by J Pat Carter/Getty Images)

J Pat Carter

Carmelo Anthony waived his no trade clause to go from the lone All-Star in New York to the third-best player in Oklahoma City.

That coincides with a major endorsement change.

Nick DePaula of ESPN:

Jordan Brand is halting the Melo shoe series after 13 models, according to industry sources, making last season’s Melo M13 sneaker the final model of the line.
Despite the end of his signature line, sources say Anthony -- who agreed to a new long-term endorsement deal with Jordan Brand in January -- will remain a key featured athlete for the company.

Anthony, via Erik Horne of The Oklahoman:

“It’s false. False,” Anthony said. “Let’s not even discuss that.

Does DePaula have better sources at Jordan Brand than Anthony does? Perhaps, the report is inaccurate, but DePaula is reliable on shoe news.

Anthony still has a deal with Jordan Brand, and it’s unclear how this new arrangement affects his income. But, at minimum, it’s a loss in prestige.