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Steve Nash leaves Nike to sign with Chinese brand Luyou

Steve Nash

It’s not every day you see a major NBA star leaving Nike.

But that’s just what Steve Nash has done, in a story found by Counterkicks (via SLAM). Nike confirmed in a statement that Nash has left them, ending a 15-year relationship between the two.

Nash now is with Chinese brand Luyou.

But Nash is part of a growing trend of players taking endorsement money from Chinese companies: Kevin Garnett is now with Chinese sportswear manufacturer ANTA; Baron Davis and Hasheem Thabeet with Li-Ning; Ron Artest has a deal with BALL’N, Jason Kidd with Peak; and there are many more.

Nike still dominates the domestic basketball shoe market, but the emerging and massive Chinese market has become a hot battleground.

No word on how much Nash is getting paid for this endorsement.