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Russian reportedly wants to trademark Sochi Opening Ceremony rings glitch

Olympic rings

Four of five Olympic Rings are seen lit up during the opening ceremony of the 2014 Sochi Winter Olympics, February 7, 2014. REUTERS/Lucy Nicholson (RUSSIA - Tags: OLYMPICS SPORT TPX IMAGES OF THE DAY)


Remember that Olympic ring snowflake that didn’t open at the Opening Ceremony?

A Russian businessman wants to make it his own.

Dmitry Medvedev (no relation to the prime minister) applied for trademark rights to the logo of four rings and one malfunctioning ring, according to the Moscow Times citing RBC Daily.

Medvedev filed an application with a patents office for his construction company, Miroviye Shedevry (World Masterpieces), according to the report.

More from the Moscow Times:

World Masterpieces, which specializes in the construction of luxury cottages and pools, has already started an advertising campaign using the symbol, but wanted to “insure themselves against possible claims from the Olympic committee,” Medvedev said.

The application process will take a minimum of 12 months, during which time World Masterpieces will be able to continue using the image in their advertisements.

However, intellectual property lawyer Vladimir Entin expects the application to be turned down, as the image is likely to be deemed too similar to the existing Olympic logo.

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