Nicole Auerbach
Lead College Football and Basketball Insider; Olympic Sports Reporter
Nicole Auerbach joined NBC Sports in 2023 as the lead college football insider. Auerbach, who has covered college football and basketball since 2011, expanded her role in 2024 to include college basketball and other college sports across NBC Sports linear and digital platforms.
At the 2026 Milan Cortina Olympics, she made her NBC Olympics debut as a reporter on ski jumping and cross-country skiing. In addition, she has covered international swimming competitions for NBC Sports since 2025.
In the fall, she appears weekly on NBC Sports’ Big Ten College Countdown and College Countdown studio shows and across college football programming on NBC Sports platforms, providing the latest from the players, coaches and schools that are making news each week. On NBC Sports Digital platforms, Auerbach covers the national college sports landscape as a columnist and co-hosts college football podcast Rushing the Field with Joshua Perry.
She serves as the lead college basketball insider for NBC Sports’ coverage of Big Ten, BIG EAST, and Big 12.
During the collegiate winter sports season, she is the lead college basketball insider for NBC Sports’ coverage of Big Ten, BIG EAST, and Big 12.
Auerbach, who continues to serve as a host for SiriusXM, previously spent seven years as a senior writer covering college football for The Athletic and 10 years as a studio analyst for Big Ten Network. In 2021, she became the youngest-ever winner of the National Sports Media Association’s coveted national sportswriter of the year award.
Auerbach is a graduate of the University of Michigan.
