Why Rocco Commisso saved the New York Cosmos
Rocco Commisso went from interested observer to owner of the New York Cosmos and savior of the North American Soccer League in a little over 24 hours.
And though it came together quickly, it also took a lifetime.
An Italian immigrant and cable television magnate, Commisso’s name may have come out of nowhere to Cosmos fans but in a sense his move into American soccer power is the logical next step in a lifelong relationship with soccer that began on the beaches of southern Italy, was nurtured on the field at Columbia University, and grew with his love for The Old Lady.
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Let’s take a step back, though, and recall the status of the Cosmos in late December 2016. Reigning champions of the NASL, financial troubles had the Cosmos releasing players from their contracts and putting their front office on furlough. The team looked set for at least a one year absence from the playing field, and there was a lot of smoke and certainly some fire regarding the potential demise of the NASL for a second time. It seemed probable the only silver lining was that the Cosmos would go out as champions.
Members of the Cosmos staff approached Commisso, 67, who was no stranger to ownership opportunities both here and abroad. Perhaps the closest he came was in 2011, when the DeBenedetto/Pallotta Group spoke with him about helping with their takeover of AS Roma. Commisso eventually declined, he says, because his Juventus fandom wouldn’t allow him to trade clubs.
The rare opportunity to save both a storied name and a growing league was too much to pass up, however.
And the sport had given him so much that he felt he owed it a debt. His Bronx high school did not field a soccer team in the 1960s, and Commisso needed help from his gym teacher to get interest from colleges, eventually winning a four-year scholarship to Columbia University. He became a three-time All-Ivy League player, and was invited to tryout for the 1972 U.S. Olympic Team.
Commisso also helped the Lions to the 1970 NCAA Tournament, scoring in a win over Buffalo State and future NBA star Randy Smith -- “The highlight of my soccer life” -- before using his degree to forge a wildly successful financial and media career.
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“I tell everyone my experience on the soccer field at Columbia is the one that I remember the most and which I cherish the most,” said Commisso.
The game remained a big part of his life. He started an over-30 league in Westchester County,was a youth coach for 15 years and has been involved with the Columbia soccer program for almost 50 years, both as a player and alumni supporter. The university’s soccer stadium was named after him, and he was never ignorant of the fortunes of Juventus back home in Italy.
So it didn’t come as a massive surprise to those who knew him well that the Cosmos idea would intrigue him. Approached by Cosmos staffers named Joe Barone and Jack Gaeta, who also played at Columbia, Commisso was sold on the project if the NASL maintained its Division 2 status and the Cosmos could hit the pitch this season.
“There were competing bids where people wanted to shut it down and shut up the name, or buy the intellectual property rights and try to sell it to somebody else,” Commisso said. “But in neither scenario was the team going to be around in 2017. I felt an obligation to help out, and my first condition when I entered the room was I’m only here to talk about the team playing a full season in 2017.”
The NASL was granted provisional D-2 status, and Commisso sealed the deal. Years after his first offers to own a team, he was doing it his adopted hometown of New York City.
There wasn’t much time to celebrate, but surely there’s been plenty to smile about. Right, Rocco?
“My smiles or my tears?” Commisso said. “This is not a typical business, like the cable business. The next day was the realization that we had to put the team together. The front office needed to be rehired. There were some emergencies that we had to deal with right at the outset. Making sure that Giovanni (Savarese) was staying around and convincing the existing players, there were only a few, that there was a club.”
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And there was that whole question of where to play. The Cosmos of the first NASL had played at Yankee Stadium and Giants Stadium, while the second spent last season at Hofstra University on Long Island. Commisso wanted back in the City, though that had proven a major obstacle for soccer teams in the Empire State.
Somehow, they found a home: MCU Park in Brooklyn, home of New York-Penn League baseball team the Brooklyn Cyclones, an affiliate of the New York Mets.
“Just think about it,” Commisso said. “New York City FC still doesn’t have a soccer-specific stadium after four years.We finalized a stadium lease and game schedules in less than a month. A great location in the Five Boroughs in a short period of time. Typically these things take years. We managed to strike a deal to bring the Cosmos back to New York City where it all began in 1971. Now we’ve gotta try to install a soccer field on top of the baseball field.
“The next major job is how to go out and fill up the stadium with fans. We went out and the appetite is very high. In the media and Twitter, so far I must say 99 percent of the comments are very positive by everyone, and especially the loyal Cosmos fans. Lots of work. We’re working day and night. Even though we don’t have the luxury of a five-month window before the start of the season, we will be ready by April 1. Gio has 16 or 17 players already signed up, so we’re almost finished filling up the team roster. We’re not there yet, but we are well on our way proceeding with Spring Training the next couple weeks.”
Commisso is careful not to guarantee much regarding his maiden voyage through the NASL. For one thing, he says, American soccer provides less opportunities for upward mobility than the rest of the world. For another, business has taught him to work harder than he speaks.
“I’ve been known my entire career for never, never making promises that I can’t deliver on,” Commisso said. “I’d rather under promise and over deliver than the other way around. As you know, plenty of people came to this country including the prior ownership of the Cosmos, where they were going to revolutionize the whole game, the whole system, and look what happened. Unfortunately, the road to establishing sustainable professional soccer in the U.S. has been littered with financial failures.”
“The simple problem is that I don’t control my destiny. You’ve got the NASL, the USSF, MLS, the USL, the stadium issue, the money... at least on the money side I’ll be okay. I’m not gonna run out of money tomorrow, but in terms of where I want to see the Cosmos, I don’t know what the future will hold, other than doing the job a day at a time.”
That’s fine. After all, here’s one of many tremendous immigrant stories, a man who built from nothing the fifth largest cable television company in America which is wholly-owned by him and his family, and who fashioned an accolade-heavy college career without having played organized soccer before college.
“I started playing with a soccer ball that was a bunch of rags tied up with rubber bands, some underwear, too,” Commisso said of his early playing days in Italy.
And of course, there was Juventus. Commisso was a young fan for a terrific spell that saw The Old Lady win three titles in four seasons with Welsh star John Charles, fiery Argentine forward Omar Sivori, and Giampiero Boniperti(an attack trio that in some ways calls to mind Barcelona’s current trident).
But what stands out to Commisso is what happened after Juventus was relegated following the Calciopoli scandal a little over a decade ago.
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“I knew I would be one of those people who stayed with the team when things got bad,” he said. “In 2006, Buffon and Del Piero, world-class icons of international soccer, they went down with the team into the Second Division. And within one year, we came back up and now we have won five-straight Seria A championships.”
Perhaps there’s a bright ray of hope in there for Cosmos fans. No, they aren’t far removed from winning a title, but they are only weeks removed from thinking their club was lost. Now it’s off to Brooklyn, and there are many reasons to schedule a visit to MCU Park in Coney Island.