While the headline came yesterday, I still wanted to mention the report from SportsBusiness Journal’s Liz Muller about “Michael Crabtree being the Reggie Bush of this draft.” If I’m in the Crabtree camp, I would be running from this comparison like Reggie is still running from those pesky NCAA investigators.Sports marketer Mike Ornstein, who has managed the marketing of many of the top players out of college, including Bush, claims that Crabtree is just as marketable as Reggie Bush was before he was drafted. Bush, who signed marketing deals with Subway, Sprite, Hummer, and Adidas before firing Ornstein in 2007, was the 2nd pick in the 2006 NFL draft.I’m a big Michael Crabtree fan and think he has the chance to be a great pro, but Ornstein is smoking with Michael Phelps and Justin Fargas if he thinks that Crabtree will have the type of success with endorsements that Bush had.The economy sucks, first and foremost.Secondly, Crabtree went to college in Lubbock, Texas not Los Angeles, and didn’t win a Heisman Trophy, nor was he a finalist in either of his starring years at Texas Tech.I get that it’s Ornstein’s job to try and score big endorsement deals for his clients, but if I’m Crabtree, I want my name as far away from Reggie Bush’s as possible. With the still pending litigation and the potential removal of his Heisman Trophy, and a playing career that has been anything but spectacular, (not to mention his annoying celebutante girlfriend), here’s hoping for Crabtree’s sake that he isn’t the next Reggie Bush.
CRABTREE THE NEXT REGGIE BUSH... IS THAT GOOD?
Published February 12, 2009 05:45 AM