NASCAR on NBC podcast, Ep. 72: Jeff Gluck on the Kyle Busch-Joey Logano video at Vegas
Longtime NASCAR reporter Jeff Gluck joined the NASCAR on NBC podcast to discuss his viral video of the Kyle Busch-Joey Logano confrontation and his foray into self-service journalism.
Gluck, who started his own website (www.jeffgluck.com, which has a revenue model based on reader donations) to cover racing in January, captured Busch’s march through the pits at Las Vegas Motor Speedway and subsequent swing at Logano after the Cup drivers were involved in a last-lap crash.
For several years, Gluck’s postrace routine has been to canvas the garage and pit area for incidents such as this, but he had no inkling that he would capture this moment.
He was headed toward the No. 2 Ford of Brad Keselowski (who lost the lead in the closing laps because of a mechanical failure) when he spotted Busch.
“I see this yellow blur out of the corner of my eye, not walking super fast, but walking faster in the same direction I was,” Gluck said on the podcast. “And I turned around and thought, “Kyle! Why is he going this way? The care center is not this way? Oh he’s mad at somebody.’
“But I didn’t know who or why. So, the bottom line is when you see Kyle Busch angrily walking down pit road, you take your phone out.”
Gluck lingered in the pits and talked to Logano and briefly contemplated waiting on Busch outside the care center before deciding to upload the video, pronto.
“There was a huge moment of hesitation,” he said. “I stood there for about 30 seconds and was a little shocked.
“Judging by the Twitter mentions, I realized it wasn’t on TV. I should probably post this right away.”
The video quickly garnered more than 1 million views on YouTube and spread around the world (emails seeking approval of use arrived from Denmark).
“Thor from Denmark,” Gluck said with a laugh. “(He) said, ‘Hi, your great video has made it all the way to Denmark. We have much interest in this! Can we play it on our local sports broadcast?’ He of all people doubled back to me a couple of times to make sure there were no rights issues.”
Other topics discussed:
--The aftermath of the video and the decisions he made on distribution.
--The progress of his eponymous site through its first two months.
--Why he thinks there was such an overwhelming reaction to his site (he attributes some of it to the 2016 election cycle).
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