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New multi-year sponsorship for Xfinity Series season opener at Daytona

NASCAR Daytona Auto Racing

Storm clouds roll in over the Daytona International Speedway during a weather delay for the NASCAR Sprint Cup auto racing series qualifying, Saturday, July 4, 2015, in Daytona Beach, Fla. (AP Photo/John Raoux)


Daytona International Speedway, which will take the wraps off a $400 million redevelopment during next February’s Speedweeks, announced a new major sponsor on Wednesday.

PowerShares QQQ has entered into a multi-year partnership to serve as entitlement sponsor for the Xfinity Series season opener at DIS, beginning with the 2016 race.

The 120-lap, 300-mile race around the 2.5-mile superspeedway will take place on Feb. 20, 2016, and will be named the PowerShares QQQ 300.

“We’re excited about forming this new relationship with PowerShares QQQ,” DIS president Joie Chitwood III said. “Daytona International Speedway and Daytona Rising, our $400 million redevelopment project, are great platforms for new partners to showcase their brands to our passionate NASCAR race fans at the World Center of Racing.”

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