The NBA wanted to spread its influence by having players – Stephen Curry, Carmelo Anthony, Chris Paul and Joakim Noah – appear in a PSA about ending gun violence.
It reached the highest office in the land.
President Barack Obama:
I'm proud of the @NBA for taking a stand against gun violence. Sympathy for victims isn't enough – change requires all of us speaking up.
— President Obama (@POTUS44) December 23, 2015
Speaking up is a good first step, and kudos to the NBA and those players for getting involved.
Now, it’s on politicians like Obama to actually do something.