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Video: Brandon Jennings is from here

Milwaukee Bucks v Atlanta Hawks, Game 1

ATLANTA - APRIL 17: Brandon Jennings #3 of the Milwaukee Bucks dribbles against the Atlanta Hawks in Game One of the Eastern Conference Quarterfinals during the 2010 NBA Playoffs on April 17, 2010 at Philips Arena in Atlanta, Georgia. The Hawks won 102-92. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Grant Halverson/Getty Images)

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Well done new ad campaign by Under Armour, promoting the Bucks Brandon Jennings (maybe the young company’s biggest name under contract). This fits in the mold of things we’ve seen lately from Nike — gritty and about being real, not fanciful. Breaking down barriers and making the player come off as real.

Plus, you get Roscoe’s Chicken & Waffles. If you come to LA, go eat there.

Some day, Under Armour is going to land one of the NBA’s elite players in a shoe deal, and when they do you get the feeling they are going to know how to market the guy.

Hat tip to I am a GM.