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Video: Kobe’s Italian movie trailer (for Nike, of course)

Italy Basketball Bryant Bologna

U.S. basketball star Kobe Bryant gestures during a sponsor’s appearance in Milan, Italy, Wednesday, Sept. 28, 2011. Kobe Bryant said it’s “very possible” he will play in Italy during the NBA lockout, adding the country is like home because he spent part of his childhood there. (AP Photo/Luca Bruno)


Got to say this for Nike — that is one awesome marketing department.

Out of Nike’s Italian sportswear division comes this beauty of a movie trailer for “Milano Kalibro Kobe.” Which is interesting because Kobe was not going to play in Milan.... unless Nike knows something we don’t.

Honestly, I’d see this movie. Subtitles or not. (Hat tip to SLAM and Kicks on Fire.)