Millions tuned in to Super Bowl LX, where the Seattle Seahawks beat the New England Patriots 29-13 at Levi’s Stadium in Santa Clara, Calif., but those eyeballs didn’t just consume football.
Commercials for the Big Game are considered an attraction in their own right, and this year’s slate featured a plethora of popular brands with many of the world’s biggest stars.
As usual, companies were willing to pay a pretty penny for the exposure. Some 30-second spots for this year’s game sold for $10 million, up $2 million from last year’s threshold, according to USA Today.
Let’s take a closer look at some of the best commercials from Super Bowl LX.
Kurt Russell, Lewis Pullman, Chloe Kim, and TJ Oshie for Michelob Ultra
The Big Game crosses over with the 2026 Milan Cortina Olympics in this ad for Michelob Ultra, where Kurt Russell takes on training Lewis Pullman for the slopes, topped off with a cameo by Team USA Olympians snowboarder Chloe Kim and hockey player TJ Oshie.
Peyton Manning, Shane Gillis, and Post Malone for Bud Light
Peyton Manning, Shane Gillis and Post Malone attend a wedding where guests end up chasing a runaway keg of Bud Light down a hay-covered hill. This is Post Malone’s third consecutive Bud Light Super Bowl commercial and Gillis’ second, with Manning joining the crew for 2026.
Kendall Jenner for Fanatics Sportsbook
Kendall Jenner gets candid about her romantic relationships with NBA players for Fanatics Sportsbook, ending with a quip about betting on football players: “Let’s get that ring, boys.”
Ben Stiller and Benson Boone for Instacart
Ben Stiller is joined by pop star Benson Boone to promote Instacart through a musical number, culminating in Stiller trying and failing to mimic Boone’s signature backflip.
Budweiser Clydesdales
The Clydesdales return for this Budweiser ad and form a heartwarming relationship with a bald eagle to the tune of “Free Bird” by Lynyrd Skynyrd.
Pepsi
Pepsi throws shade by co-opting Coke’s classic polar bear mascot for this ad, where the polar bear goes through the motions of discovering it prefers Pepsi over its competitor.
Matthew McConaughey and Bradley Cooper for Uber Eats
Matthew McConaughey and Bradley Cooper debate whether football sells food in this ad for Uber Eats.
Kathryn Hahn and Derrick Henry for Oikos
Kathryn Hahn and Derrick Henry appear on a trolley tour of San Francisco that nearly goes awry before Hahn saves the day with her super strength powered by Oikos.
Keegan-Michael Key, Danny McBride, Hailee Steinfeld, Bon Jovi and Katseye for State Farm
State Farm’s Super Bowl ad features Keegan-Michael Key and Danny McBride serenading Hailee Steinfeld to the tune of “Livin’ on a Prayer” by Bon Jovi.
Hims & Hers
Hims & Hers offers commentary on the health gap in this Super Bowl ad, promoting its widespread reach, easy access, and affordability for the average consumer of healthcare.
Sabrina Carpenter for Pringles
Sabrina Carpenter builds a man out of Pringles in this ad for the popular potato chip.
Emma Stone for Squarespace
Emma Stone teams up with director Yorgos Lanthimos, with whom she has worked on Oscar-nominated films Poor Things and Bugonia, in Squarespace’s Super Bowl ad.
George Clooney for Grubhub
George Clooney sits at the head of the table at an elaborate banquet where he enlightens guests about Grubhub’s policy of no fees for orders over $50, also directed by Yorgos Lanthimos.
Andy Samberg for Hellmann’s
Andy Samberg serenades a deli to the tune of Neil Diamond’s “Sweet Caroline” to promote Hellmann’s mayonnaise.
Google Gemini
Google flaunts Gemini’s AI capabilities in this ad where a mom and her young son use the technology to design what their new house will look like.
George Kittle, Rob Gronkowski, Bruce Arians, and more for Novartis
Current and former NFL tight ends along with Super Bowl-winning coach Bruce Arians team up with Novartis to raise awareness of prostate cancer. The ad educates viewers about prostate-specific antigen (PSA) tests, a simple blood test used to screen for prostate cancer, paired with a light-hearted tagline: “Relax your tight end.”
Lady Gaga, Trevor Noah, Lamine Yamal, Charles Leclerc, and more for Pokemon
Pokemon enlists this star-studded cast to tell viewers about their favorite Pokemon and why they love them.
Lay’s
Lay’s Super Bowl ad follows a family-owned potato farm in a tribute to the multigenerational farms used to supply the popular potato chip company.
Sofia Vergara for Skechers
Sofia Vergara promotes Skechers Hands Free Slip-ins, comparing the ease of putting on the slip-on shoe compared to regular sneakers.
Brian Baumgartner for Ramp
“The Office” actor Brian Baumgartner stars in this commercial for Ramp, where several versions of himself reap the benefits of the company’s expense management services.
He Gets Us
He Gets Us will run this ad titled “More” as part of its “Loaded Worlds” series to support the ongoing campaign’s goal of furthering public conversation about Jesus.
Manscaped
Manscaped promotes its shaving products through a ballad sung by clumps of shaved hair.
Spike Lee, Marshawn Lynch, iShowSpeed, and more for Oakley Meta
Oakley promotes its Meta Performance AI glasses featuring several celebrities and athletes to showcase the accessory’s hands-free camera, open-ear audio, and more, powered by Meta AI.
Adrien Brody for TurboTax
Adrien Brody is shown in his natural habitat on a film set in this ad for TurboTax where he portrays taxes as, well, taxing, but a TurboTax expert reminds him that the company’s services alleviate the stress of tax season.
Ben Affleck, Jennifer Aniston, Tom Brady, and more for Dunkin’
Ben Affleck, Jennifer Aniston, Tom Brady and more star in Dunkin’s “Good Will Dunkin’” ad with Affleck as a Dunkin’ employee and Aniston as his ex-girlfriend.
Lady Gaga for Rocket Mortgage and Redfin
Lady Gaga’s rendition of Mr. Rogers’ “Won’t You Be My Neighbor?” is the background track for this heartfelt ad for Rocket Mortgage and Redfin.
Backstreet Boys for T-Mobile
The Backstreet Boys sing a T-Mobile version of their hit song “Tell Me Why” to promote the network provider’s services and perks in a flash mob-style concert.
William Shatner for Kellogg’s Raisin Bran
“Star Trek” actor William Shatner goes by “Will Shat” to promote Raisin Bran’s high-fiber properties and distribute the cereal to the masses in this punny commercial.
Andy Cohen for NERDS
Reality TV host Andy Cohen parties with gummy friends at a lavish mansion and movie premiere to promote NERDS Juicy Gummy Clusters.
Laura Dern, Sam Neill, and Jeff Goldblum for Xfinity
Xfinity provides “Jurassic Park” workers and guests with internet service in this ad for the network provider, with the help of Laura Dern, Sam Neill and Jeff Goldblum.
Charli XCX and Rachel Sennott for poppi
Charli XCX and Rachel Sennott take to the classroom for this poppi ad, throwing a party themed with the fizzy beverage.
Blue Square Alliance Against Hate
Robert Kraft’s Blue Square Alliance’s Super Bowl ad raises awareness of antisemitism experienced by Jewish teens.
John Hamm, Bowen Yang, and Scarlett Johansson for RITZ Crackers
John Hamm, Bowen Yang, and Scarlett Johansson attend a RITZ cracker party on an island aboard a jetski.
Toyota
Toyota’s heartfelt Super Bowl ad follows a grandson and grandfather from childhood to adulthood, and the moments they’ve shared driving Toyota vehicles.
Dove
Dove depicts young girls participating in their respective sports in this commercial that promotes the soap brand’s Body Confident Sport program.
Serena Williams for Ro
Serena Williams speaks for Ro about her positive experience using GLP-1s through the telehealth company that connects patients with licensed professionals online.
Sofia Vergara and Octavia Spencer for Boehringer Ingelheim
Sofia Vergara and Octavia Spencer spread awareness about uACR urine tests used to detect early kidney damage in patients with diabetes or high blood pressure in this ad by Boehringer Ingelheim.
Chris Hemsworth for Amazon Alexa
Chris Hemsworth and his wife, Elsa Pataky, star in this ad for Alexa, where the actor fights a bear in a montage promoting Amazon’s AI assistant.
Kinder Bueno
Kinder Bueno goes intergalactic in this commercial, where both astronauts and aliens enjoy the popular chocolate bar.
Guy Fieri for Bosch
A regular guy transforms into Guy Fieri every time he touches Bosch appliances and power tools in this Super Bowl ad featuring the food icon.
OpenAI
OpenAI promotes its coding partner Codex in this ad that shows how the technology can help with building, planning, and more.
Liquid Death
Liquid Death promotes its new energy drink in this ad, complete with exploding heads caused by what they depict as more aggressive energy boosting beverages.
Doechii for Levi’s
In this year’s ad for the Super Bowl stadium’s namesake, Levi’s pays homage to the versatility of its denim apparel with a cameo from Doechii at the end.
Liquid I.V.
Liquid I.V.'s Super Bowl ad features a chorus of singing toilets to promote the electrolyte product’s hydrating properties.
Coinbase
Coinbase had viewers singing karaoke to a parody of “Everybody (Backstreet’s Back)” by the Backstreet Boys in this fun ad promoting the cryptocurrency.
Mike Tyson for MAHA
Mike Tyson talks about the importance of eating whole, non-processed foods sponsored by the MAHA Center to emphasize healthy eating.
Kenan Thompson, DJ Khaled, Danny Trejo, and John C. Reilly for Wegovy
Kenan Thompson, DJ Khaled, Danny Trejo, and John C. Reilly join forces to promote Wegovy’s weight loss pill.
