Partnership Delivers Increased Live Event Coverage Across NBC and Peacock, Bringing The Snow League to Its Largest Global Audience Yet
For the First Time, All Events to Live Stream on The Snow League’s YouTube Channel
NEW YORK, NY (August 27, 2026) - The Snow League and NBC Sports today announced an expansion of their media rights agreement for Season Two, building on the success of the league’s inaugural season, which reached over 8.1 million viewers across five NBC broadcasts in the United States. The partnership will significantly increase live and broadcast coverage across NBC and Peacock, while adding a second U.S. event to the broadcast schedule with the debut of Park City Mountain, Utah. Additionally, the revamped media rights agreement will also see The Snow League’s YouTube channel live stream all events throughout Season Two.
The expanded partnership will bring more live competition to fans for Season Two, which will feature two marquee U.S. events - Buttermilk at Aspen Snowmass and the new stop at Park City Mountain - giving American audiences more opportunities than ever to watch the world’s best snowboarders and freeskiers compete. Park City Mountain joins the schedule as one of the sport’s most iconic venues, with the return of the mountain’s first 22-foot halfpipe since the 2019 FIS World Championships, elevating the competition to the same world-class standard featured throughout the league’s global circuit.
For Season Two, The Snow League’s broadcast footprint will expand substantially:
- NBC broadcast coverage will increase in Season Two, highlighted by the addition of the league’s two new events, in both Cardrona, New Zealand and Park City, Utah.
- Peacock live coverage will grow to over 50 hours, giving fans more live access to every event throughout the season.
- In addition to Peacock’s live presentations, all competitions will also be live streamed on The Snow League’s YouTube channel, making it available to fans around the world.
“Following an incredible inaugural season, we’re excited to continue our partnership with NBC Sports as The Snow League enters its second season,” said Omer Atesmen, CEO of The Snow League. “Our mission has always been to grow snowboarding and freeskiing by making the sport more accessible to fans everywhere. With more coverage on NBC, expanded live streaming on Peacock, and now live simulcasts on YouTube, we’re creating more opportunities than ever for fans around the world to experience the incredible talent of our athletes.”
“The Snow League’s innovative and athlete-focused approach aligns perfectly with our strategic goals to showcase the incredible athleticism and compelling stories of these world-class competitors with our audience,” said Joe Gesue, Senior Vice President, NBC Olympic Programming & Planning. “Our partnership with The Snow League provides a terrific opportunity to continue the positive momentum following the resounding success of the Milan Cortina Winter Olympics, including a record performance by Team USA.”
Season Two Coverage Schedule
All Season Two events in 2027 will stream live on Peacock and The Snow League’s YouTube channel, giving fans around the world access to every competition as it happens. Every event will also receive an encore presentation on the NBC broadcast network, according to the following schedule:
- The Snow League World Challenge in Cardrona, New Zealand: Live on September 19, 2026 on The Snow League’s YouTube channel; NBC encore presentation on Sunday, December 27 at 2:00 p.m. ET.
- Buttermilk at Aspen Snowmass, Colorado: Live January 7-9, 2027 on Peacock and The Snow League’s YouTube channel; NBC encore presentation on Sunday, January 17 from 2:00-4:00 p.m. ET.
- Park City Mountain, Park City, Utah: Live January 21-23, 2027 on Peacock and The Snow League’s YouTube channel; NBC encore presentation on Sunday, January 24 from 4:00-6:00 p.m. ET.
- Season Two Championship Finale in LAAX, Switzerland: Live March 11-13, 2027 on Peacock and The Snow League’s YouTube channel; NBC championship encore presentation on Saturday, March 27 from 1:30-3:00 p.m. ET.
Season One proved the demand for elite halfpipe competition presented in a fresh, athlete-first format. As the league continues to expand globally in Season Two, the partnership with NBC Sports allows the league to reach broader audiences across multiple platforms while continuing to build The Snow League into the premier global platform for snowboarding and freeskiing.
This expansion comes as the league continues to grow internationally, with Season Two launching in New Zealand before traveling to Aspen, Park City and LAAX.
Season Two begins this September with the inaugural Snow League World Challenge at Cardrona Alpine Resort, New Zealand, the league’s first international team competition featuring the world’s top snowboarders and freeskiers representing four global teams: North America, Europe, Asia-Pacific and The Challengers.
The World Challenge serves as the league’s preseason event before the regular season opens in January with stops at Buttermilk at Aspen Snowmass, Park City Mountain and LAAX, Switzerland.
International broadcast partners and additional global distribution details for Season Two will be announced soon.
The Snow League has quickly established itself as the premier global platform for snowboard and freeski halfpipe competition. Founded by three-time Olympic gold medalist Shaun White, the league’s innovative head-to-head format, season-long standings and athlete-first approach have reimagined competitive halfpipe while attracting the sport’s top athletes and growing a global fanbase. Season One featured four events across Aspen, China and LAAX, awarded a $2.2 million prize purse, and crowned the league’s inaugural world champions: snowboarders Sena Tomita and Yuto Totsuka, and freeskiers Eileen Gu and Luke Harrold.
ABOUT THE SNOW LEAGUE
The Snow League is the first professional winter sports league dedicated exclusively to snowboard and freeski halfpipe competition. Founded by three-time Olympic gold medalist Shaun White, the league brings together the world’s top athletes through a global, season-long competition format designed to elevate progression, storytelling, and fan experience. Season One featured four events across Aspen, China, and LAAX, with athletes competing for a $2.2 million purse and the inaugural Snow League World Championship titles. The league crowned its first-ever champions in 2026: snowboarders Sena Tomita and Yuto Totsuka, and freeskiers Eileen Gu and Luke Harrold.
The Snow League continues to expand its global footprint in Season Two, while building a year-round competition circuit and progression pathway for the next generation of snowboarders and freeskiers.
Access The Snow League Media Kit for high-res images, videos and results available for editorial usage.
For more information, please visitwww.thesnowleague.com and purchase tickets to the event here. Follow The Snow League on X, Instagram, Facebook and YouTube.
ABOUT NBC SPORTS
NBC Sports connects sports fans to the moments that matter most with premier live events, insightful studio shows, and compelling original programming. As the sports division of NBCUniversal, NBC Sports produces, programs, and promotes premier content across numerous linear and digital platforms, including NBC and Peacock. NBC Sports possesses an unparalleled collection of media rights agreements, partnering and presenting many of the most prestigious sports properties in the world: the International Olympic Committee, International Paralympic Committee, United States Olympic and Paralympic Committee, the NFL, NBA, WNBA, MLB, Notre Dame, Big Ten Conference, Big East Conference, Big 12 Conference, PGA TOUR, USGA, PGA of America, The R&A, Churchill Downs, Premier League, and many more. It is renowned for making big events bigger and has produced some of the most-watched sporting events in U.S. media history, including Olympic Games, Super Bowls, and Sunday Night Football, primetime television’s No. 1 show for 15 consecutive years.
