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Calipari’s latest PR move? Streaming Kentucky’s practice


Mike Miller

John Calipari’s handing out a post-Christmas gift to Kentucky fans – provided they follow this link:

That’s an invitation to watch Calipari’s ‘Cats practice Monday, starting at 5:30 ET. Just what Big Blue Nation wanted. (Well, for now. A national title in April would be the real gift.)

The entire practice will be streamed live, which is a random and fairly cool thing for Kentucky to do given most coaches hold closed practices. And advertising an open practice also would be an issue for most on a day’s notice, but when you have 1,149,029 Twitter followers and a voracious fan base that’s always seeking Kentucky news, it’s not a problem.

It probably won’t be an honest-to-goodness practice – Calipari can cruse with the best of ‘em – but it’s just another way he’s figured out to promote Kentucky. He’s become awfully good at that.

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