Zion Williamson may not be the next Michael Jordan, but he will be the next NBA player to don the Jumpman logo.
On Tuesday afternoon, Zion announced that he has signed with Jordan Brand, ending speculation about where the Duke product and biggest brand to enter the NBA in years, if not ever, will sign his endorsement deal.
Michael Jordan: “Zion’s incredible determination, character and play are inspiring. He’s an essential part of the new talent that will help lead the brand into the future. He told us he would ‘shock the world,’ and asked us to believe him. We do."— Nick DePaula (@NickDePaula) July 23, 2019
Where Zion ended up signing was never the most interesting part of this process - although the fact that he ended up under the Swoosh’s umbrella after a Nike shoe blew out on him and nearly cost him his left knee. What we all want to know, and what is yet to be reported, are the terms of this deal.
Outside of LeBron and Jordan, I’m not sure there is a more marketable player in the NBA right now. Think about it like this: When I say Zion, even non-basketball know exactly who I’m talking about. There are only a handful of basketball players that is true for, and the only active ones are LeBron and Steph with KD and Kyrie potentially thrown in that mix.
That’s elite company, and none of those guys have the social media following or ability to go viral with the next generation of basketball fans like Zion does. He already has a global following, one which is only going to grow as he becomes more mainstream.
And while we’re on the subject, it’s worth mentioning this piece on how going to college made Zion a literal fortune. We’ll see if Nike’s investment in the 18-year old pays off.