Participation in social media is now a must for college football coaches. They must build a public profile for a generation of recruits that live through their Twitter accounts and/or Facebook pages.
It’s been four years since Jim Harbaugh was with the Stanford Cardinal, but the new Michigan head coach remembers how the game is played.
Harbaugh -- or some other Michigan official -- created a new Twitter account Friday. The Michigan coach already claims over 76,000 followers (and rapidly climbing).
What was Harbaugh’s scintillating first tweet?Doors are open at Schembechler Hall. Look forward to getting knee-to-knee with the current team. Players, stop by and say hi!
— Coach Harbaugh (@CoachJim4UM) January 2, 2015