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Meet the “good job, good effort” kid. He was being genuine.

Boston Celtics v Miami Heat - Game Five

MIAMI, FL - JUNE 05: (L-R) Shane Battier #31 and LeBron James #6 of the Miami Heat walk off of the court after they lost 94-90 against the Boston Celtics in Game Five of the Eastern Conference Finals in the 2012 NBA Playoffs on June 5, 2012 at American Airlines Arena in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by J. Meric/Getty Images)

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Twitter was all over it as soon as the moment above was aired — “good job, good effort” quickly became a punch line, the joking t-shirt, an email signature line, a sarcastic joke among basketball fans.

But it wasn’t a joke to 9-year-old Jack Meyer who was saying it.

In a cynical world where we would only have said that sarcastically, to be a Celtics troll on a Heat team that just dropped Game 5 at home, this young boy was being a true fan. You know, like you used to be once. He loves his team and was trying to be supportive in their darkest hour. He was genuine.

The Sun-Sentinel found and caught up with Meyer.

“For those people who thought I was being sarcastic, you’re wrong,” Meyer said at his family’s Coral Gables home Wednesday. “I was being enthusiastic. I was saying the truth. I would never hurt the Heat’s feelings like that.”

“Based on their expressions, they didn’t seem happy being beaten by four points. I wanted to cheer them up,” he said. “I really meant it.”

There was a time when we all were pure fans like that, a window that now may be shortened by the Internet. But I, for one, hope Meyer holds on to that as long as he can. The sports world — and the world in general — could use more of that and fewer cynical trolls.