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Watch NBA 2K19 launch video with LeBron James, “Come for the Crown”

NBA 2K19 launches in just days. The NBA 2K19 20th anniversary edition — with LeBron James on the cover — will be available Friday (Sept. 7), while the standard edition hits the streets (or, store shelves) next Tuesday (Sept. 11).

2K Sports has their launch ad with LeBron James ready — and it’s a good one. LeBron has the crown of best player on the planet, and he’s not just giving it away.

LeBron’s scripted speech in this ad strikes the same note as the improvised one Chris Paul gave some youth at a recent camp for elite players. NBA status is earned, not gifted.