Radisson pulling sponsorship of Vikings “effective immediately”
A Vikings sponsor is ending its corporate support of the club for the time being after Adrian Peterson’s Friday arrest on a charge of recklessly or negligently injuring a child.
The Radisson hotel chain announced Monday night it was “suspending its limited sponsorship of the Minnesota Vikings while we evaluate the facts and circumstances.”
Said the hotel in a statement issued on the website of its parent company, Carlson Rezidor Hotel Group: “Radisson takes this matter very seriously particularly in light of our long-standing commitment to the protection of children.”
The suspension of the company’s sponsorship is “effective immediately,” Radisson said.
The Radisson logo was present behind the Vikings’ press conference podium on Monday, when G.M. Rick Spielman and coach Mike Zimmer met with the media and were asked about the decision to reinstate Peterson, who was deactivated for Sunday’s game vs. New England.
Peterson’s arrest stems from an incident in which he disciplined his four-year-old son with a switch. In a statement Monday, Peterson said he “never ever intended to harm” his son.