Sabres to wear third jersey (which may or may not be a ‘turd burger’) for 10 games
Back in early September, after the Buffalo Sabres released their new third jersey to less than rave reviews, we wondered if they may go back to the drawing board on the design.
Today, we learned they won’t.
“It’s received a ton of criticism and a lot of attention. I think it had over 4 million mentions on Twitter. I’ve seen it. It’s something that doesn’t offend me. I think people have had a lot of fun with the criticisms of it. Judge for yourself whenever you see it. If you come into the store and you look at it and say I don’t want to buy it or you do buy it, in terms of moving the needles on revenues, it won’t do anything.
“If it doesn’t sell, it won’t really mean anything to our bottom line. It’s a third jersey. If it’s a turd burger I’ll have to put it on a bun and eat it. It’s the way it is.
“We kept the logo the same. We wanted to do something that was a little bit more non-traditional, so it’s two-toned; it’s gold in the front and blue in the back; it has different colors for numbering; it has the Buffalo font in the front. Like I said, no one’s gonna twist your arm, put a gun to your head if you don’t wanna buy it, Howard, you don’t have to.”
Black confirmed the Sabres will wear the jersey -- and “wear it proudly” -- for 10 games.