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DECADE OF DOMINANCE: NBC’S “SUNDAY NIGHT FOOTBALL” CONCLUDES SEASON ON PACE TO BE TV’S #1 PRIMETIME SHOW FOR UNPRECEDENTED 10TH CONSECUTIVE YEAR

NBC SNF Tops Primetime Competition in Average Viewership and HH Rating & Delivers 7 of 10 Most-Watched Primetime Telecasts on Any Network Since September

SNF Wins among Adults 18-49 for 13th Consecutive Fall Season

NBC’s Football Night in America is Sports’ #1 Weekly Studio Show for 15th Consecutive Year

NBC Sports Digital Sets SNF Streaming Record for Average Minute Audience, Up 24% from 2019

STAMFORD, Conn. – Jan. 6, 2021 – With last Sunday night’s Washington-Philadelphia matchup, NBC concluded its 15th season of Sunday Night Football, topping all primetime television series in the fall and once again pacing to finish as primetime’s #1 TV show in all key metrics for an unprecedented 10th consecutive year. NBC’s SNF extended its record for the most consecutive years atop the charts (since 1950), based on official live plus same day data provided by Nielsen.

Most Consecutive Years, #1 Ranked Show in Primetime, Since 1950

10 years in a row – Sunday Night Football (2011-12 through 2020-21; on pace)

6 years in a rowAmerican Idol (2005-06 through 2010-11)

5 years in a rowThe Cosby Show (1985-86 through 1989-90)…tied Cheers in ‘89-90

5 years in a rowAll in the Family (1971-72 through 1975-76)

4 years in a rowGunsmoke (1957-58 through 1960-61)

NBC Sunday Night Football posted a Total Audience Delivery (TAD) average of 17.4 million viewers for the 2020 season, according to official national live plus same day data released by Nielsen, and digital data from Adobe Analytics.

“We salute our tireless production and engineering teams, NFL players, and clubs for their effort and perseverance in completing a most challenging season. We are extremely proud of our decade as primetime television’s No. 1 show, and are looking forward to the playoffs,” said Pete Bevacqua, Chairman, NBC Sports Group. “It’s tremendous to be airing two games on NBC on Super Wild Card Weekend, including the first-ever NFL game streamed on our new Peacock platform and the first-ever NFL postseason game on the Telemundo broadcast network.”

NBC SUNDAY NIGHT FOOTBALL AMONG GREATEST DYNASTIES IN AMERICAN SPORTS

Following is a look at NBC SNF’s 10 years of primetime dominance in the context of the winningest decades of great American sports dynasties:

Dominant 10-Year Spans in U.S. Team Sports

10 times TV’s #1 primetime show – NBC Sunday Night Football (2011-12 through 2020-21; on pace)

9 NBA championships – Boston Celtics (1956-57 to 1965-66)

9 NCAA Division I Men’s College Basketball championships – UCLA (1963-64 to 1972-73)

7 World Series championships – New York Yankees (multiple times)

6 Stanley Cup championships – Toronto Maple Leafs (1941-42 to 1950-51) and Montreal Canadiens (multiple times)

6 NCAA Division I Women’s College Basketball championships – Connecticut (2008-09 to 2015-16)

5 NFL championships – Green Bay Packers (1961-67)

5 NCAA Division I Football championships (since 1900) – Minnesota (1934-41) and Alabama (2009-17)





    • FOOTBALL NIGHT IN AMERICA IS MOST-WATCHED STUDIO SHOW FOR 15TH CONSECUTIVE YEAR

NBC’s Football Night in America studio show averaged 6.0 million viewers from 7:30-8:15 p.m. ET this season. FNIA continues its reign as sports’ most-watched weekly studio show for the 15th consecutive year (since the show’s 2006 debut season). In addition, the 8-8:23 p.m. ET portion of Football Night in America (including pre-kick coverage), averaged 10.4 million viewers, and a 3.0 rating among Adults 18-49, which would respectively rank No. 5 and No. 4 among regularly-scheduled primetime shows in the demographic.





    • SNF POSTS HUGE VIEWERSHIP & RATINGS ADVANTAGES OVER PRIMETIME’S #2 SHOW

NBC Sunday Night Football averaged 16.8 million TV viewers in 2020, which topped the #2 primetime show by 19%. SNF also beat the top scripted series (NCIS) by 73% in the fall.

Top Fall 2020 Primetime Programs, Viewership (TV only)

ProgramAvg. ViewersSNF Advantage
Sunday Night Football16.8 million--
Thursday Night Football*14.1 million19%
Monday Night Football12.2 million38%
60 Minutes11.1 million51%
NCIS9.7 million73%

(Source: Nielsen, Live + Same Day Viewing, Sept. 10, 2020-Jan. 3, 2021; regularly-scheduled programs; excludes pre- and post-shows); *9 FOX/NFLN telecasts

SNF averaged an 9.3/20 household rating in posting a 21% advantage over primetime’s #2 show. SNF also easily topped the highest-rated scripted series (NCIS), with a 60% margin.

Top Fall 2020 Primetime Programs, U.S. HH Rating (TV only)

ProgramU.S. HH RatingSNF Advantage
Sunday Night Football9.3--
Thursday Night Football*7.721%
Monday Night Football 6.935%
60 Minutes6.739%
NCIS5.860%

(Source: Nielsen, Live + Same Day Viewing, Sept. 10, 2020-Jan. 3, 2021; regularly-scheduled programs; excludes pre- and post-shows); *9 FOX/NFLN telecasts





    • DEMO DOMINANCE -- SNF WINS ADULT 18-49 DEMO FOR 13TH CONSECUTIVE FALL SEASON

SNF averaged a 4.9 rating in the Adult 18-49 demographic, ranking as primetime television’s #1 show in the advertiser-coveted demo for the 13th consecutive fall TV season.

Top Fall 2020 Primetime Programs, Adult 18-49 Rating (TV only)

ProgramAdult 18-49 RatingSNF Advantage
Sunday Night Football4.9--
Thursday Night Football*4.120%
Monday Night Football3.732%
The Masked Singer1.7188%
60 Minutes1.4250%

(Source: Nielsen, Live + Same Day Viewing, Sept. 10, 2020-Jan. 3, 2021; regularly-scheduled programs; excludes pre- and post-shows); *9 FOX/NFLN telecasts

NBC SNF GAMES PRODUCE 7 OF 10 MOST-WATCHED PRIMETIME SHOWS THIS FALL

NBC Sunday Night Football accounted for seven of the top 10, and 14 of the 20 most-watched primetime telecasts between Sept. 10, 2020 and Jan. 3, 2021.

Most-Watched Primetime Shows This Fall (Sept. 10, 2020-Jan. 3, 2021), TV only

Show, DateAvg. Viewers
NBC Sunday Night Football (Texans-Chiefs), 9/1020.6 million
NBC Sunday Night Football (Chiefs-Raiders), 11/2219.6 million
ESPN CFP Semifinal (Ohio State-Clemson), 1/119.1 million*
NBC Sunday Night Football (Cowboys-Rams), 9/1319.0 million
NBC Sunday Night Football (Titans-Packers), 12/27 18.4 million
FOX News Presidential Debate, 9/2917.9 million
NBC Sunday Night Football (Packers-Saints), 9/2717.9 million
NBC Sunday Night Football (Patriots-Seahawks), 9/2017.8 million
CBS 60 Minutes, 10/2517.4 million
NBC Sunday Night Football (Broncos-Chiefs), 12/617.1 million

Source: Nielsen, Live + Same Day Data, 9/10/20-1/3/21; Excludes Pre- and Post-Shows

*Viewership across three television networks

SNF AVERAGE (P2+) VIEWERSHIP RANK AMONG PRIMETIME SHOWS:

Fall TV Season Full TV Season

2020No. 1 Show1st (through 1/3/21)
2019No. 1 Show1st
2018No. 1 Show1st
2017No. 1 Show1st
2016No. 1 Show1st
2015No. 1 Show1st
2014No. 1 Show1st
2013 No. 1 Show1st
2012No. 1 Show1st
2011No. 1 Show1st
2010No. 1 Show3rd
2009No. 2 Show4th
2008No. 5 Show8th
2007No. 7 Show8th
2006No. 7 Show9th

Source: The Nielsen Company, Live + Same Day Viewing

SNF SETS STREAMING RECORD: NBC Sports Digital hit another viewership milestone for Sunday Night Football in 2020, with a record Average Minute Audience of 571,000 viewers across NBCSports.com, the NBC Sports app, NFL Digital platforms, and Verizon Media mobile properties – up 24% from the prior record (459,000) set last year.

SUNDAY NIGHT FOOTBALL TOP 20 METERED MARKETS – 2020 SEASON:

For the third consecutive year, and sixth time (2010, 2011 and 2013) in 11 seasons, New Orleans was the top-rated SNF market. Milwaukee was the top-rated SNF market in 2017 and 2012, while Denver ranked #1 for three consecutive seasons from 2014-16.

1. New Orleans20.2/30
2. Kansas City18.9/32
3. Seattle18.4/34
4. Milwaukee16.8/30
5. Albuquerque15.0/25
T6. Philadelphia14.1/25
T6. San Diego14.1/27
T6. Las Vegas14.1/25
9. Pittsburgh14.0/24
10. Buffalo13.8/23
11. Sacramento13.7/26
12. Denver13.5/26
13. Richmond13.3/24
14. Nashville13.2/23
15. Baltimore12.7/23
T16. Providence12.6/23
T16. Dallas12.6/25
18. Minneapolis12.5/26
T19. Washington, D.C.12.2/24
T19. Portland12.2/25

NBC will televise a pair of games on NFL Super Wild Card Weekend. This Saturday, Jan. 9 in primetime, six-time Super Bowl-winner Tom Brady and the Tampa Bay Buccaneers visit Alex Smith and the NFC East champion Washington Football Team, with coverage beginning at 7:30 p.m. ET with a special Football Night in America. Then on Sunday night Jan. 10, two-time NFL champion Ben Roethlisberger and the AFC North-winner Pittsburgh Steelers host Baker Mayfield and the division-rival Cleveland Browns, with coverage beginning at 7:30 p.m. ET with a special FNIA on NBC and Peacock.


--SUNDAY NIGHT FOOTBALL--