NASCAR America: Matt DiBenedetto grateful for sponsors found via Twitter campaign
After an eventful Tuesday on social media for Matt DiBenedetto, the GoFas Racing driver met with NASCAR America’s Marty Snider to discuss how effective a call for sponsor help turned out to be.
A video DiBenedetto recorded and posted on Twitter quickly resulted in pledges of $5,000 from fellow Cup drivers Denny Hamlin and Kevin Harvick, as well as Hall of Famer Darrell Waltrip. DiBenedetto told Snider another big name in the sport “silently” chipped in as well.
Late Wednesday, GoFas Racing announced the following supporters for the team this weekend: Zynga Poker, Enlisted Nine Fight Company, Pit Stops for Hope, Denny Hamlin (Denny Hamlin Short Track Showdown), Kevin Harvick (KHI Management), and Darrell Waltrip (Waltrip Brothers Charity Championship).
“You never know the power of social media, man, it’s impressed me many times and probably never more than this one,” DiBenedetto said. “It was just an on the fly thing, we didn’t have any plan for it.”
The 26-year-old driver made clear that the team and his job were not in jeopardy, but that it’s very hard for a team to be unsponsored for any race.
“Obviously, a little more came out of it than anticipated,” DiBenedetto said. “It turned into an emotional day for me, to be honest.”
The second-year driver for GoFas Racing was awestruck by the support from Hamlin, Harvick and Waltrip.
“Those are people, dude, that I looked up to since I was a kid watching, those are some of my heroes,” DiBenedetto said. “For them to think that much of me and want me to be a big part of this sport, knowing I’m a young guy ... I’m not kidding ... I rode home in my truck like in silence because I was just floored.”
Watch the above video for more from DiBenedetto and NASCAR America’s analysts.