NEW YORK, NY - DECEMBER 16: Carmelo Anthony #7 of the New York Knicks looks on during the second half against the Washington Wizards at Madison Square Garden on December 16, 2013 in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. The Wizards defeat the Knicks 102-101. (Photo by Maddie Meyer/Getty Images)
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Carmelo Anthony is celebrating his 10th year with Jordan brand, and his latest signature shoe, the Melo M10, was designed by Tinker Hatfield, the man responsible for many of the most iconic Air Jordan concepts.
The ads the company is rolling out in support are pretty great too, and feature comedian and Knicks fan JB Smoove in a couple of fairly creative spots.
