While the Browns revealed a number of logo and helmet alterations on Tuesday, these were tweaks, not big changes.
However, the club has still yet to unveil its new uniforms. That will come April 14. And club president Alec Scheiner hinted the uniform alterations will be more significant than the edits introduced Tuesday.
“I do think we’ll move the uniform farther ahead than the logo,” Scheiner said, according to Mary Kay Cabot of the Cleveland Plain Dealer. “We were very respectful of the logo, and I think our fans have given us permission to move forward quicker with our uniforms.”
Per the Plain Dealer, Scheiner indicated the orange for the Browns’ uniforms will be bolder than in the past, which is in line with the club’s proposed helmet change.
In the end, of course, there is but one unquestioned catalyst for Browns merchandise sales, something that has generally escaped the franchise’s grasp since returning to NFL play in 1999:
Winning.