Most people would like to receive money for nothing. Some sports fans still pay plenty of money for literally nothing.
It’s called the Personal Seat License: a private tax on the ability to buy season tickets with a catchy name that literally means you are paying for the privilege to sit in the chair that corresponds with the ticket you have purchased that corresponds with that chair.
Sports teams continue to sell PSLs because sports fans continue to pay for them. At the new Falcons stadium, fans have purchased 29,835 personal seat licenses for a total revenue stream of $172.3 million, according to the Atlanta Journal-Constitution.
Of course, imposing a private tax on those who will be attending games at the stadium makes more sense than imposing public taxes on people who won’t be attending games at the stadium. Most sports teams prefer doing both.
Because they can. And for as long as they can, they will.
