ESPN is getting hit from all sides this week.
First the Steve Phillips fiasco, then Deadspin takes fire, and now Chad Ochocinco’s multimedia empire is ready to take on the Worldwide Leader.
Okay, so ESPN doesn’t need to be too worried about the leading receiver of the Bengals. But Ochocinco’s new iTunes app is selling well, and now he’s launching OCNN (The Ochocinco News Network). The “network,” which seems to basically be Ochocinco’s Twitter account, promises to break news from around the NFL, including the Bengals.
No one is doubting “Esteban’s” marketing ability; he already coaxed an Associated Press article and interview about the endeavor.
“If I break it, you might as well believe it,” Ochocinco said. He plans to become the player ‘s version of PFT. Or something.
“I am that source now,” he said. “I’ll be the leak for all 32 teams.”
While the concept may get the attention of Ochocinco’s coaches, we think the coverage of the announcement is probably being taken a little too seriously. Shocker: the idea has something to do with a sponsored promotion.
Before Ochocinco calls PFT “haters” again, though, we will be happy if he can deliver some unique injury or player news through “OCNN.”
He certainly has some good sources. While it’s not exactly headline worthy, Ocho posted a pic Saturday night with Bears players Jay Cutler and Greg Olsen. The three players are apparently dining together at Morton’s in Cincinnati.
Keep on the look out for some breaking OCNN news from team sources in Chicago. Like how Olsen likes his steak cooked.
