Minimalism — noun — a style or technique (as in music, literature, or design) that is characterized by extreme spareness and simplicity.
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Less is undoubtedly more in 2017 — according to marketing whizzes — as minimalistic design and branding grows more prevalent by the day. That goes for the sports world, too, where a number of teams — in all sports, it doesn’t matter — around the world have opted to rebrand in a simpler, minimalist fashion in recent years.
Enter Juventus, the defending five-time Serie A champions, who on Monday unveiled the club’s brand new logo.
Agnelli: "This new logo is a symbol of the Juventus way of living." #2beJUVENTUS pic.twitter.com/x5B3fapqGJ
— JuventusFC 🇬🇧🇺🇸 (@juventusfcen) January 16, 2017
If the logo itself doesn’t do anything for you, you’ll surely be captivated by some of the brilliant identity marketing built around the new-look logo, including the following video.
Life is a matter of Black and White. #2beJUVENTUS pic.twitter.com/qQgiPf0nKV
— JuventusFC 🇬🇧🇺🇸 (@juventusfcen) January 16, 2017