The All-American Bowl is pleased to announce the coaching staffs for the 2024 All-American Bowl. Coach Bryant Appling of Buford High School (Buford, GA) and Coach Phillip Hawkins of Bryan Station High School (Lexington, KY) have been selected to coach the East and West squads, respectively.
Coach Appling and Coach Hawkins will lead their teams – consisting of the top 100 high school football players from across the country – on Saturday, January 6, 2024, at 1 PM ET at the Alamodome in San Antonio, Texas. The Bowl is once against expected to draw an attendance upwards of 25,000 and a television audience of more than four million for its broadcast on NBC and Peacock.
In addition, the All-American Bowl is proud to announce this year’s assistant coaches. The following are the complete coaching staffs for the 2024 All-American Bowl (assistants listed alphabetically; head coach listed first):
2024 East Coaches:
| NAME | SCHOOL | CITY | STATE |
| Bryant Appling | Buford High School | Buford | Georgia |
| DeChon Burns | Linfield Christian School | Temecula | California |
| Sean Calhoun | Colquitt County High School | Norman Park | Georgia |
| Fyrone Davis | Buford High School | Buford | Georgia |
| Edwin Farmer | Vanguard High School | Ocala | Florida |
| Robert Irvin | Veterans Memorial High School | San Antonio | Texas |
| Marvin Morton | Chilton County High School | Clanton | Alabama |
| Matt Winslette | Buford High School | Buford | Georgia |
2024 West Coaches
| NAME | SCHOOL | CITY | STATE |
| Phillip Hawkins | Bryan Station High School | Lexington | Kentucky |
| Cameron Anderson | Burley High School | Burley | Idaho |
| Adam Cruz | St. Louis University High | St. Louis | Missouri |
| Marvin Dantzler | Louisville Central High School | Louisville | Kentucky |
| JT Haskins Sr. | Bryan Station High School | Lexington | Kentucky |
| Jordan Lynch | Mount Carmel High School | Chicago | Illinois |
| Claude Mathis | DeSoto High School | DeSoto | Texas |
| Sinque Turner | Kenwood Academy High School | Chicago | Illinois |
As an NBC Sports-owned property, the All-American Bowl is part of a marquee lineup of elite events that includes the Olympics, the Premier League, and the number one primetime show since 2011: Sunday Night Football. The All-American Bowl is annually the most-watched, most-talked about, and most-prestigious high school all-star event with more than 4,100,000 unique television viewers and over 20,000 in attendance. The history and tradition of the All-American Bowl is unparalleled: 562 draft picks; 97 Super Bowl champions; 217 Pro Bowl selections; 18 Heisman finalists including, but not limited to: Bryce Young, Christian McCaffrey, Tim Tebow, Derrick Henry, DeVonta Smith, and Trevor Lawrence. For more information, visit nbcsports.com/college-football/all-american-bowl or follow us on Facebook, Twitter, and Instagram (@AABonNBC).